💄 Beauty & Cosmetics Brands · £50K-£5M Revenue

Stop Paying Influencers
Build Your Own UGC Engine

Build organic social to reduce influencer costs 70%

70%
Influencer Cost Reduction
100K+/month
Organic Reach
50+ pieces/month
UGC Content

We Built 1M+ Followers Using UGC & Organic Content

We built 1M+ followers across platforms using UGC and organic content strategy. Built Moda to £1.2M and multiple fashion brands to £10M using visual content. Visual content is our specialty.

We went from spending £8K/month on influencers to generating 120K organic reach. UGC strategy brought in £15K/month at zero cost.

Emma Rodriguez

Skincare Brand, Manchester

£15K monthly UGC revenue | 120K reach | 4 months

Fashion Brands
£10M+
Multi-channel ecommerce growth
Moda Fashion
£1.2M
Visual content + community building
Social Following
1M+ Followers
Built across TikTok, Instagram, Pinterest

Visual Content Is Our Specialty

We've built multiple beauty and fashion brands to 6-7 figures using UGC content, organic TikTok/IG Reels, and community building--not paid influencers. Built fashion brands to £10M+ and Moda to £1.2M using visual content strategies.

This exact system works for skincare, cosmetics, haircare, and beauty tool brands.

The Influencer Money Pit

Influencer costs are unsustainable and ROI is unclear

You're paying £2K-£15K per influencer post. Some convert. Most don't. You can't track ROI accurately. It's gambling, not marketing.

Spending £5K-£15K/month on influencers with no guaranteed ROI

Influencer content doesn't convert

TikTok algorithm changes killing organic reach

Ad fatigue on visual platforms

The Real Problem

You're renting someone else's audience instead of building your own. When the influencer moves on, your audience is gone. You need content that YOU own, created by YOUR customers, promoting YOUR brand.

The Solution: Build Your Own Influencer Network

Build UGC engine + organic TikTok/IG to replace paid influencers

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UGC Content Engine

Turn customers into content creators. Send free products, collect videos/photos. Get 50+ pieces of authentic content monthly. Content you OWN.

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TikTok Organic Growth

Post UGC to TikTok/IG Reels 3-5x/day. Algorithm favors authentic content over polished ads. Build 100K+ reach organically without influencer costs.

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Community Building

Create customer community (Discord, Facebook Group, email). Turn customers into advocates. They promote your brand for free because they love it.

🎯

Retarget Your Audience

Run ads to your own followers and email list. 10x cheaper than cold traffic. You built the audience, now monetize it without paying influencers.

Why This Works for Beauty Brands

We build your own influencer network (customers). Your customers become your influencers. They create authentic content for free (in exchange for products). You own the content, the audience, and the revenue.

We've used this exact strategy to build fashion brands to £10M+ and Moda to £1.2M. No paid influencers. Just UGC + organic TikTok + community.

How It Works

1

UGC Infrastructure Setup (Weeks 1-2)

Create UGC creator outreach system. Build application funnel. Set up content collection workflow. Establish brand guidelines for creators.

2

Content Collection (Weeks 2-6)

Send products to 20-30 UGC creators. Collect 50+ pieces of content. Videos, photos, unboxings, tutorials, reviews. All authentic, customer-created.

3

TikTok/IG Organic Launch (Weeks 4-8)

Post UGC content 3-5x/day on TikTok and IG Reels. Optimize for algorithm. Build organic following. 100K+ reach without ad spend.

4

Community + Retargeting (Week 8+)

Build customer community. Turn followers into buyers. Retarget your audience with ads (10x cheaper). 70% influencer cost reduction achieved.

Your Time Investment

2-3 hours/week

  • Send product samples for UGC (1 hour/week)
  • Approve content and campaigns (1 hour/week)
  • Monthly strategy call (1 hour)
  • We handle: UGC management, content creation, TikTok strategy, community

Timeline & Expectations

First Results
30-45 days (UGC content flowing, organic growth)

UGC content flowing in. TikTok/IG Reels posted daily. Organic growth starting. First 10K+ reach achieved.

Full Results
90-120 days (100K+ reach, 70% influencer cost reduction)

100K+ monthly reach. 50+ UGC pieces monthly. 70% influencer cost reduction. Own your audience, own your content.

Cost Comparison: Influencers vs UGC

Paid Influencers
£8K-£15K/month
  • ❌ Pay per post (£2K-£5K each)
  • ❌ Don't own content
  • ❌ Unclear ROI
  • ❌ Audience isn't yours
  • ❌ Stops when you stop paying
UGC Engine
£2K-£4K/month
  • ✅ Free products (£500-£1K)
  • ✅ Own all content forever
  • ✅ Trackable conversions
  • ✅ Build your audience
  • ✅ Compounds over time

Save £6K-£11K per month. Own your content. Build your audience.

Custom UGC Growth Plans

From £3,000/month - No fixed packages

Most beauty brands invest £3,000-£6,000/month for UGC systems

📸

50+ UGC Pieces/Month

Authentic content you own, created by your customers

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70% Cost Reduction

Stop paying influencers £8K-£15K/month

🛡️

90-Day Guarantee

If we don't hit targets, Month 4 is free. Zero risk.

✓ No sales pitch • ✓ See your cost comparison • ✓ Month-to-month only

Frequently Asked Questions

How quickly will I see UGC content?

First UGC pieces in 30-45 days (UGC content flowing, organic growth). Full flow of 50+ pieces/month in 90-120 days (100K+ reach, 70% influencer cost reduction). We send products to 20-30 creators to start.

What if the UGC content is low quality?

We provide clear brand guidelines, examples, and revisions. 80% of creators nail it first try. The other 20% we guide through revisions. You approve all content before we use it.

Do I own the content or do creators?

You own it. Creators sign usage rights agreements. You can use the content forever--TikTok, IG, ads, website, emails, anywhere. It's yours.

Will this work if we already use influencers?

Yes. We can run UGC alongside influencers initially, then phase out expensive influencers as organic reach grows. Many brands keep 1-2 top influencers and replace the rest with UGC.

What if we don't hit 100K+ reach in 90-120 days?

Month 4 is free. We guarantee results. If organic reach doesn't hit targets, we analyze and adjust--or you don't pay for Month 4.

Ready to Generate Predictable Leads for Your Business?

Book a free 30-minute breakdown call. We'll show you EXACTLY how we'd generate consistent leads for your business—with the math.

On This Call, You'll Get:

  • Custom Growth Strategy - We'll analyze your business, competitors, and market. You'll leave with 5 actionable ideas you can implement immediately (even if you don't hire us).
  • ROI Projection with Your Numbers - We'll show you the math: investment → leads → revenue → net profit. If the numbers don't make sense, we'll tell you.
  • Honest Assessment - We'll tell you if we're NOT a fit. If your market is too competitive, your pricing needs work, or you're not ready to commit, we'll say so.
  • No Sales Pitch - Just a detailed plan. If you want to hire us, great. If you want to DIY it with our strategy, also great. Zero pressure.

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