PPC & Paid Advertising
Stop burning money on ads that do not convert. Get profitable campaigns from day one.
Most Businesses Waste 60-80% of Their Ad Spend
You set up Google Ads or Facebook Ads. You throw money at them. You get clicks but no customers. Your cost per acquisition is higher than your profit margin. Most agencies will tell you to be patient, increase your budget, and wait 6 months.
We only run ads when we can deliver positive ROI. If the numbers do not work, we tell you straight up.
Our Paid Ads Approach
1. Profitability First, Volume Second
We start by validating your offer and targeting with small test budgets. Once we prove we can acquire customers profitably, we scale. We never recommend increasing spend until the unit economics work.
Our testing process:
- Week 1-2: Small budget tests (£500-£1000) to validate targeting
- Week 3-4: Optimize winning campaigns, cut losers immediately
- Month 2+: Scale profitable campaigns gradually (20-30% increases)
- Continuous: A/B test ad creative, landing pages, audiences
2. Platform Selection Based on Your Business
Not every platform works for every business. We recommend platforms based on where your ideal customers actually spend time and what your margins allow.
Platform recommendations:
- Google Search Ads: High-intent buyers searching for solutions
- Facebook/Instagram Ads: Local businesses, ecommerce, visual products
- LinkedIn Ads: B2B services, high-ticket offers
- YouTube Ads: Explainer content, brand building
3. Landing Pages That Convert
Great ads mean nothing if your landing page does not convert. We create or optimize landing pages specifically for paid traffic - not generic website pages.
Landing page optimization:
- Message match between ad and landing page
- Single clear call-to-action (no distractions)
- Social proof and trust signals
- Mobile-first design (80% of traffic is mobile)
4. Transparent Reporting and Optimization
You see exactly where every pound goes. We provide weekly reports showing spend, leads, cost per lead, and ROI. If a campaign is not working, we cut it and reallocate budget.
What we track:
- Total ad spend and budget pacing
- Leads generated and cost per lead
- Conversion rate from lead to customer
- Return on ad spend (ROAS)
When Paid Ads Work (And When They Do Not)
Paid Ads Work Well For:
- ✓High lifetime value customers (LTV £500+)
- ✓Businesses with validated offers that already convert
- ✓Clear target audience with specific pain points
- ✓Fast sales cycles (days to weeks, not months)
Paid Ads Are Risky For:
- ✗Low-margin products (less than 50% margin)
- ✗Unproven offers with no organic traction
- ✗Very niche audiences (too small to scale)
- ✗Long sales cycles (6+ months) without nurture
Our recommendation: Start with organic marketing to validate product-market fit, then layer in paid ads to scale what already works. Paid ads amplify success - they rarely create it from scratch.
Real Results from Paid Ads
E-commerce Fashion Brand
Ecommerce | Fashion & Apparel
Ad Strategy:
Meta ads + TikTok for list building, reduced reliance on cold traffic
Results:
£412,000
Revenue in 6 months
52% reduction in ad spend through email + organic integration
Custom Growth Plans - Built Around Your Goals
From £997/month - No fixed packages
Most businesses invest £2,500-£6,000/month depending on channels, scale, and goals
Starting Point
Test-drive sprints from £997. No long-term commitment required.
Custom Solutions
Every plan built around YOUR revenue goals, not our packages.
90-Day Guarantee
If we don't hit your targets, Month 4 is free. Zero risk.
✓ No sales pitch • ✓ See your exact ROI projection • ✓ Month-to-month only
Ready to Scale with Profitable Paid Ads?
Book a no-pressure call. We will audit your current ads (if running) and tell you honestly if paid ads make sense for your business right now.