Influencer Marketing
Stop paying for followers. Start partnering with influencers who actually drive sales.
Most Influencer Marketing Is a Waste of Money
You pay an influencer with 100K followers £1,000 for a post. It gets 5,000 likes. You get zero sales. Why? Because their audience is not your customer. Or worse, their followers are fake. Most influencer campaigns fail because brands chase follower counts instead of audience fit.
We only work with micro and nano influencers whose audiences match your ideal customer profile. No vanity metrics. Just sales.
Our Influencer Marketing Strategy
1. Micro-Influencers Over Mega-Influencers
We target influencers with 5K-50K followers who have highly engaged, niche audiences. Their followers trust them. Their engagement rates are 3-5x higher. Their fees are 10x lower. Better ROI, every time.
Why micro-influencers work:
- Higher engagement rates (5-10% vs 1-2% for mega influencers)
- More authentic relationships with followers
- Lower cost per engagement and conversion
- Easier to negotiate performance-based deals
2. Audience Fit Over Follower Count
We vet every influencer to ensure their audience demographics match your ideal customer. We look at age, location, interests, and purchasing behavior - not just follower count.
Vetting process:
- Analyze audience demographics and psychographics
- Check engagement quality (real comments vs bots)
- Review past brand partnerships and performance
- Verify follower authenticity (no fake followers)
3. Performance-Based Partnerships
Where possible, we structure deals with performance incentives. Influencers get a base fee plus commission on sales they drive. This aligns incentives - they only win if you win.
Deal structures we use:
- Flat fee per post (for brand awareness campaigns)
- Affiliate commission (percentage of sales)
- Hybrid (small base fee + commission)
- Product gifting (for nano influencers and testing)
4. Campaign Management and Tracking
We handle outreach, negotiation, content approval, and performance tracking. You see exactly how many sales each influencer drives with unique tracking links and promo codes.
What we manage:
- Influencer outreach and relationship management
- Contract negotiation and payment processing
- Content brief creation and approval
- Campaign tracking with UTM links and promo codes
- Performance reporting (reach, engagement, sales)
Who Influencer Marketing Works For
Perfect For:
- ✓Ecommerce products (fashion, beauty, home, food)
- ✓B2C services with visual appeal
- ✓Products with clear before/after results
- ✓Businesses targeting millennials and Gen Z
Not Recommended For:
- ✗B2B services with long sales cycles
- ✗Very niche markets with tiny audiences
- ✗Low-margin products (less than 40% margin)
- ✗Businesses without clear ideal customer profile
Influencer Campaign Types
Product Seeding Campaigns
Send your product to micro-influencers in exchange for honest reviews and organic posts. Low cost, high authenticity. Great for testing influencer partnerships and building initial social proof.
Affiliate Partnerships
Give influencers unique discount codes and affiliate links. They earn commission on every sale they drive. Performance-based, scalable, and aligns incentives perfectly.
Sponsored Content Campaigns
Pay influencers for dedicated posts, stories, or videos featuring your product. Best for product launches, seasonal campaigns, or when you need guaranteed reach and timing.
Brand Ambassador Programs
Long-term partnerships with influencers who genuinely love your brand. They create ongoing content, attend events, and become authentic advocates. Builds deeper trust with their audience.
Expected Results
What our ecommerce clients typically see from influencer campaigns:
- ✓2-5% conversion rate from influencer traffic
- ✓3-8x ROI on micro-influencer partnerships
- ✓20-30% increase in brand awareness and social followers
Artisan Home Goods
Ecommerce | Home Decor
Influencer Strategy:
20 micro-influencers (10K-30K followers) with affiliate codes
Results:
£64,000
Revenue from influencer campaigns in 6 months
5.2x ROI on total influencer spend
Pricing
Influencer marketing is available as an add-on to our Premium package or as a standalone service for established ecommerce brands.
Influencer Campaign
£1,997
One-time campaign fee + influencer costs
- ✓Influencer research and vetting
- ✓Outreach and negotiation (up to 10 influencers)
- ✓Campaign management and tracking
- ✓Performance report
- Note:Influencer fees paid separately (typically £500-£2,000 total)
Ongoing Influencer Program
£2,500/mo
Monthly management + influencer costs
- ✓Everything in Campaign, plus:
- ✓Ongoing influencer recruitment
- ✓Monthly campaigns (2-4 influencers/month)
- ✓Affiliate program management
- ✓Monthly performance optimization
Ready to Partner with Influencers Who Drive Real Sales?
Book a no-pressure call. We will review your product and target audience and recommend the best influencer strategy for your business.