Affiliate Marketing
Stop paying upfront for marketing. Build a sales team that only gets paid when they deliver results.
Why Affiliate Marketing Is the Lowest-Risk Growth Channel
You pay nothing upfront. Affiliates promote your product or service. When they generate a sale, you pay them a commission. Zero risk for you. All the incentive for them to drive quality traffic and conversions.
We build and manage affiliate programs that turn your customers, partners, and content creators into a sales force.
Our Affiliate Marketing System
1. Program Setup and Structure
We design your affiliate program from scratch: commission structure, terms, tracking systems, and promotional materials. Everything affiliates need to start promoting immediately.
What we set up:
- Commission structure based on your margins and goals
- Affiliate tracking software integration (e.g., Tapfiliate, Refersion)
- Terms and conditions, cookie duration, payment terms
- Affiliate dashboard and promotional assets
- Onboarding process and training materials
2. Affiliate Recruitment
We do not just set up a program and hope affiliates find you. We actively recruit affiliates who have audiences that match your ideal customer profile.
Affiliate sources we target:
- Content creators (bloggers, YouTubers, podcasters)
- Email list owners in your niche
- Review sites and comparison platforms
- Your existing customers (referral program)
- Complementary businesses and partners
3. Affiliate Enablement and Support
The best affiliates are equipped affiliates. We create promotional materials, email templates, and product training to help affiliates succeed. When they succeed, you succeed.
Resources we provide affiliates:
- Product images, banners, and graphics
- Pre-written email templates and social posts
- Product training and FAQs
- Regular performance updates and tips
- Dedicated affiliate support contact
4. Performance Tracking and Optimization
We monitor affiliate performance, identify top performers, and optimize the program for better conversions. You see exactly which affiliates drive sales and at what cost.
What we track and optimize:
- Clicks, conversions, and revenue per affiliate
- Conversion rate by traffic source
- Cost per acquisition (commission paid)
- Top-performing affiliates and strategies
- Fraud detection and quality control
Commission Structure Best Practices
How to structure your affiliate commissions:
For Ecommerce Products:
Typically 10-30% commission per sale. Higher for digital products (lower fulfillment cost), lower for physical products (shipping and inventory costs).
For Service Businesses:
Typically 10-20% of first payment or recurring commission for subscription services. Can structure as flat fee (e.g., £100 per qualified lead).
For High-Ticket Offers:
Flat fee per sale (e.g., £500-£2,000) or lower percentage (5-15%) due to higher order values. May include tiered commissions for top performers.
Cookie Duration and Attribution
Cookie duration determines how long after clicking an affiliate link the customer can convert and the affiliate still gets credit.
- •Short cycle products (impulse buys): 7-14 day cookie
- •Medium consideration: 30 day cookie
- •High-ticket or long sales cycle: 60-90 day cookie
Types of Affiliate Programs We Build
1. Customer Referral Program
Turn your existing customers into affiliates. They refer friends and family, earn commissions or discounts. Low acquisition cost since they already love your product.
2. Content Creator Program
Recruit bloggers, YouTubers, and podcasters who create reviews and tutorials. They drive highly engaged traffic from their audiences who trust their recommendations.
3. Partner and Reseller Program
Work with complementary businesses and agencies who can recommend your service to their clients. Win-win partnerships that add value to their offering.
4. Coupon and Deal Sites
List on coupon aggregators and deal sites. Great for ecommerce. Attracts price-conscious buyers who are ready to purchase with a discount code.
Expected Results
What businesses typically see from well-managed affiliate programs:
- ✓10-30% of total revenue from affiliate channel within 12 months
- ✓Predictable cost per acquisition (your commission rate)
- ✓Zero upfront marketing cost - pay only on results
Artisan Home Goods
Ecommerce | Home Decor
Affiliate Program:
15% commission, 45 active affiliates (bloggers + customers)
Results:
£89,000
Affiliate revenue in 12 months
22% of total revenue from affiliate channel
Pricing
Affiliate program setup and management is available as an add-on or included in Premium for ecommerce businesses.
Program Setup
£2,997
One-time setup fee
- ✓Commission structure design
- ✓Affiliate tracking software setup
- ✓Terms and conditions drafting
- ✓Promotional materials creation
- ✓Initial affiliate recruitment (10-20 affiliates)
Ongoing Management
£1,500/mo
Monthly management (after setup)
- ✓Ongoing affiliate recruitment
- ✓Affiliate support and enablement
- ✓Performance tracking and reporting
- ✓Commission payout management
- ✓Program optimization
Ready to Build a Performance-Based Sales Army?
Book a no-pressure call. We will review your product, margins, and customer base to design the perfect affiliate program for your business.