Generate £412K Revenue
11.8x ROI in 6 Months
Generate £412K revenue increase, 11.8x ROI in 6 months
This Is Our Proven Playbook for Home & Garden
We have REAL proof in Home & Garden: Artisan Home Goods generated £412K in 6 months with 11.8x ROI. This is our proven playbook.
We reduced ad costs by 52% while growing revenue by £412K. Email became our #1 revenue channel. Best decision we made.
Sarah Mitchell
Artisan Home Goods, Bristol
£412K revenue | 11.8x ROI | 6 months
Real Numbers. Real Brand. Real Results.
Artisan Home Goods (Bristol) came to us spending 100% budget on Meta ads. Revenue was inconsistent. Margins were shrinking.
We built email to their #1 revenue channel. Reduced ad dependency by 52%. Generated £412K in revenue over 6 months.
This exact system works for home goods, furniture, garden products, and home decor brands.
The Home & Garden Cash Flow Nightmare
Seasonal fluctuations + 100% ad dependency = cash flow chaos
Q4 is strong. Then January hits. Revenue drops 60-70%. You're still paying for ads but conversions tank. Cash flow dries up. You scramble to survive until Q3.
Q4 strong, Q1-Q2 brutal (seasonal slump)
High AOV but long consideration time
Ad costs spike during peak season
Competitors race to bottom on price
The Real Problem
You're 100% dependent on paid ads. When CPMs spike in Q4, you can't afford to scale. When Q1-Q2 hit, you can't afford to maintain spend. You need a revenue channel that works year-round.
The Solution: Evergreen Email Revenue
Build evergreen email revenue to smooth seasonal fluctuations
Email Marketing (Primary)
Build automated flows generating revenue year-round. Welcome series, abandoned cart, seasonal campaigns, win-back flows. Works in Q1 just as well as Q4.
Seasonal Campaign Strategy
Plan Q4 campaigns in advance. Build email list in Q1-Q3 so you have maximum audience for peak season. Capitalize on high-intent periods.
Retargeting (Long Consideration)
Home goods have 7-14 day consideration periods. Retarget email subscribers and site visitors. Stay top-of-mind without bleeding on CPMs.
Conversion Rate Optimization
High AOV means every conversion matters. Optimize product pages, add trust signals, improve checkout flow. Increase conversion rate 20-30%.
Why This Works for Home & Garden
We build consistent revenue through seasonal volatility. Email generates consistent revenue through Q1-Q2 slump. You build your list during low season, then capitalize during Q3-Q4 peak season.
Artisan Home Goods proved this: £412K in revenue over 6 months, 11.8x ROI, 52% ad cost reduction. This is our exact playbook.
How It Works
Audit & Seasonal Strategy (Week 1)
Analyze your current revenue patterns, seasonal fluctuations, email performance. Build custom plan targeting seasonal challenges.
Email Infrastructure (Weeks 2-4)
Set up core flows: welcome series, abandoned cart, post-purchase, browse abandonment. Prepare seasonal campaign templates.
List Growth + CRO (Weeks 4-8)
Optimize website for email capture (popups, exit intent). Improve product pages and checkout. Run email-focused Meta ads.
Seasonal Optimization (Week 8+)
Execute seasonal campaigns. Capitalize on Q3-Q4 with built email list. Maintain revenue through Q1-Q2 with evergreen flows.
Example Timeline
- Q1-Q2:Build email list during slow season. Minimal ad spend. Focus on infrastructure.
- Q3:Start seasonal campaigns. Ramp up ad spend. Email list ready to capitalize.
- Q4:Peak season. Email + ads combined. Maximize revenue with owned audience.
- Q1 (Year 2):Email flows sustain revenue through slump. No more panic. Consistent cash flow.
Timeline & Expectations
Email flows begin generating revenue. Abandoned cart and welcome series converting. You'll see immediate ROI from automated flows.
Email becomes your #1 revenue channel. Seasonal volatility smoothed out. Cash flow consistent year-round. 52% ad cost reduction achieved.
Time Commitment Required
2 hours/week from you per week.
- Approve campaigns and product photography (30 min/week)
- Review performance (30 min/week)
- Monthly strategy call (1 hour)
- We handle: Email strategy, content, ads, seasonal campaigns
Custom Seasonal Growth Plans
From £3,000/month - No fixed packages
Most home & garden brands invest £3,000-£6,000/month for email-first growth systems
Email = #1 Channel
Build consistent revenue through seasonal fluctuations
£412K Revenue Proven
Real case study. Real numbers. 11.8x ROI in 6 months.
90-Day Guarantee
If we don't hit targets, Month 4 is free. Zero risk.
✓ No sales pitch • ✓ See your seasonal revenue projection • ✓ Month-to-month only
Frequently Asked Questions
How quickly will I see results?
First email revenue in 30-45 days (email revenue starts). Full results (email = #1 channel) in 90-180 days (email = #1 channel). Artisan Home Goods hit £412K in 6 months.
What if my business is seasonal?
That's exactly why this works. We build your email list during Q1-Q2 (slow season) so you have maximum audience for Q3-Q4 (peak season). Email sustains revenue through slow periods.
Do you handle seasonal campaigns?
Yes. We plan seasonal campaigns 2-3 months in advance. Spring/summer home refresh, autumn garden prep, Q4 holiday gifting. All mapped to your revenue calendar.
What if we don't hit the revenue targets?
Month 4 is free. We guarantee results or you don't pay. Artisan Home Goods case study proves this works for home & garden brands.
Will this work for furniture vs garden products?
Yes. Both face seasonal fluctuations and high AOVs. Strategy adjusts based on your consideration period (furniture: 7-14 days, garden: 3-7 days) but core system is identical.
Ready to Generate Predictable Leads for Your Business?
Book a free 30-minute breakdown call. We'll show you EXACTLY how we'd generate consistent leads for your business—with the math.
On This Call, You'll Get:
- Custom Growth Strategy - We'll analyze your business, competitors, and market. You'll leave with 5 actionable ideas you can implement immediately (even if you don't hire us).
- ROI Projection with Your Numbers - We'll show you the math: investment → leads → revenue → net profit. If the numbers don't make sense, we'll tell you.
- Honest Assessment - We'll tell you if we're NOT a fit. If your market is too competitive, your pricing needs work, or you're not ready to commit, we'll say so.
- No Sales Pitch - Just a detailed plan. If you want to hire us, great. If you want to DIY it with our strategy, also great. Zero pressure.
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